Our Story

At A Welsh Secret, we pride ourselves on stocking only the best Welsh luxury products, by producers big and small. The commitment at the core of our operations is to support and promote local businesses by providing them with prestigious retail space in the heart of the capital. Cardiff brings in an average of 20 million visitors every year, and while there are many souvenir outlets, the city was lacking a real showcase of the best of Wales. 

That’s where we come in.

St David’s Dewi Sant represents an overwhelming 48% of Cardiff’s total retail space and boasts the third-largest annual footfall of any shopping centre in the UK, making it the perfect location for putting Welsh producers in the spotlight. 

We’ve come a long way since we opened our doors in November 2022, constantly expanding our stock range with new and exciting producers. Our commitment to implementing responsible practices has seen us undertake the Welsh Government’s Green Growth Pledge, a promise to invest in a greener Wales and be part of the bigger picture.

After all, celebrating our wonderful country and everything it has to offer is what we’re all about.